PEScience, creator engine

Ten creators, seven videos a week, one shelf

A first roster for PEScience: creators who film Select Protein, Versa Energy and Prolific the way they use them, then we scale the winners.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Vanilla Cupcake, 0–1g sugar, still a shake

Illustrative creator post: a gym-bag taste test of Select Protein Shake - RTD in Vanilla Cupcake and Chocolate Truffle, ending on the sugar line.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Ten creators, two joining a week	Creators live by week: 0, 2, 4, 6, 8, 10. The ramp takes six weeks.
Who	Gym, kitchen and sleep-routine creators	Matched to Select Protein, Versa Energy, Prolific-1, Haze Sleep Powder and OleaPure.
Production	Seven videos per creator per week	That is 303 creator videos a month at ten creators.
Pay	Three bands, caps from $600 to $1,500	Starter caps at $600, Standard at $1,000, Premium at $1,500. The monthly ceiling is $15,000.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only.
Compliance	A claims sheet of literal PEScience lines	Creators quote the sheet. Nothing about health outcomes is invented.
Category rule	Supplement rules before every post	No medical-outcome language, and no health wording beyond the brand's own.
Goal	$1 per 1,000 views	This is my target. The simulator starts at $5.74, so the gap is the work.
Report	A Monday report, every week	Videos, views, cost per 1,000 views against the $1 target, and what we cut.
Decision	Your yes on the claims sheet and ten slots	Once the sheet is approved, the first two creators go live that week.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program to 100M monthly social impressions and ran the paid ad engine beside it. This is the same playbook pointed at supplements: briefs, one variable per test, losers killed early. I have not run this category, so the claims sheet and your compliance lead come before any video goes live.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

14
Flavors in the catalog
The page lists 14 Flavors. That is enough range for each creator to own a different first-try video.
Published
$60
Free shipping line for the USA
Free shipping on orders over $60 gives creators a basket to point at: a tub plus a Versa Energy case clears it.
Published
8
Flavors in the Select Protein Sample Kit
The kit lets a buyer try 8 different flavors before a full tub. It is a ready-made unboxing and taste-test video.
Published
$1.99
Prolific-1 sample
A $1.99 sample means a viewer can try one serving before a full tub. That is a low-risk call to action for a creator.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views. The target is $1 and the simulator starts at $5.74. Every creator decision is judged against that gap.
One variable per test
Same hook with a new shot, or same shot with a new hook. Seven videos per creator per week gives enough volume to read a test.
Losers killed early
A format that misses is cut after its first read. Winners get more slots across the ten creators, inside the $15,000 ceiling.
The work lives in one channel
Briefs, claim questions, drafts and reports sit in a shared workspace, so the PEScience lead sees every decision as it happens.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

PriyaMon 8:30 AM
Brief for the week: Select Protein Shake, Vanilla Cupcake and Chocolate Truffle. Open on the sugar line, 0–1g sugar. Seven videos each, one hook change per video.
JonasTue 10:05 AM
Can I say Versa Energy gives me focus before my shift?
Stay on the sheet: 125mg caffeine — enough to get you energized. No focus promise, no health outcome.
Weekly botAppMon 9:00 AM
Weekly report is posted: ten creator rows, videos live, views, and cost per 1,000 views against the $1 target. Two formats are flagged to cut.
PriyaWed 2:15 PM
Draft sent back: you say OleaPure is good for your heart. That is not on the sheet. Re-shoot the first line with 60% oleuropein. One capsule. No shortcuts.
DanaFri 6:40 PM
The Prolific-1 sample video passed 100,000 views. Fully organic, no boost.
Logged. The $50 flat bonus applies, one per creator per month. Format moves to the top of next week's brief.
Claims botAppThu 8:00 AM
Check: all drafts this week carry the claims sheet link and no health-outcome wording. Two are held for review before posting.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Sugar-line shake test
“0–1g sugar — dessert flavor without the sugar load”
Gym bag, shaker, Vanilla Cupcake pour. One take, label visible, end on the first sip.
Brief 02
Energy can desk reset
“125mg caffeine — enough to get you energized”
Desk shot, can opens, flavor named on camera. Five flavors in the lineup, pick one per video.
Brief 03
Creatine in anything
“Unflavored, mixes into anything.”
Kitchen counter: scoop into coffee, oats, then a shake. Show the TruCreatine label and the 3g serving.
Brief 04
One-serving sample try
“try one serving before committing to a full tub”
Mirror shot with the Prolific-1 sample packet, flavor named, then a training clip. Claims stay on the sheet.
Brief 05
Caffeine-free pump day
“100% caffeine-free pump formula”
Evening or cardio session: scoop, mix, train. Say the flavor, show the High Volume tub, keep to the label.

Every product line in a video comes off the claims sheet word for word, for example “60% oleuropein. One capsule. No shortcuts.”, “25g protein per serving — from 100% whey protein isolate, nothing else”, “15g of complete protein per serving. Just add water.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Gym and meal-prep creators
People already filming protein shakes and batch cooking. Select Protein Shake - RTD and the Protein Pancake & Waffle Mix fit their feed.
Sleep and recovery routines
Creators who post evening routines. Haze Sleep Powder and Mag-GP Magnesium Powder fit, with claims held to the sheet.
Existing PEScience customers
People already posting Versa Energy or Prolific-1 know the flavors. I would approach them one by one, in the brand's voice.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the PEScience site. Recruiting starts from direct outreach, not an application form.

Five filters, fewer each step

1Uses the category
Trains, cooks or sleeps in a way the product naturally fits. No product forced into the shot.
2Clean claims history
Past posts show no cure talk or medical-outcome promises.
3Holds the format
A test video follows the hook and shoot note without drifting off the sheet.
4Seven videos a week
Can post at that pace for six weeks without quality dropping.
5Organic reach is real
Views come from the feed, not bought. Bonuses count organic views only.

Part 7 of 15

Who

Gym-bag shake creator
Films post-training shakes, loves a flavor review, talks sugar and macros plainly.
Likely product: Select Protein Shake - RTD
Desk energy creator
Work-from-home and study content, drinks a can mid-morning, names the flavor each time.
Likely product: Versa Energy Drink
Pre-workout reviewer
Tries sample sizes first, compares flavors, honest about taste.
Likely product: Prolific-1 Pre-Workout
High-protein breakfast cook
Weekend pancake and waffle videos, recipes in the caption.
Likely product: Protein Pancake & Waffle Mix
Evening routine creator
Night-time reset content, calm tone, follows the label serving guidance.
Likely product: Haze Sleep Powder
Single-ingredient minimalist
Likes short labels and one-capsule routines, reads the label on camera.
Likely product: OleaPure

Left off, every time

Always left out: anyone who promises a health result, compares PEScience to a named rival, features a minor, or posts without the claims sheet. Supplement rule: no disease or medical-outcome language, ever.

Part 8 of 15

First twenty

Gym-bag shake reviewers who film the pour in one take
Desk-setup creators who crack a can on camera
Meal-prep creators who already use protein powder
Weekend pancake and waffle breakfast cooks
Evening-routine creators with a calm, label-first style
Pre-workout flavor reviewers who start with samples
Cardio and running creators who train in the evening
Home-gym creators with a visible shelf of tubs
Student creators with study-session drink content
Coffee-and-oats creators who add powders to breakfast
Creatine-curious beginners explaining their first week
Vegan plant-based protein cooks
Baking creators testing protein flour in recipes
Sleep-routine creators who show the full nightly stack
Minimalist label readers who favor single-ingredient capsules
Office-hours creators with afternoon energy routines
Sports-team amateurs filming locker-room routines
Budget-conscious shoppers who compare serving costs
Travel and hotel-gym creators with packable kits
Unboxing creators who open a sample kit on camera

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“60% oleuropein. One capsule. No shortcuts.”
OleaPure videos, spoken or on screen
“25g protein per serving — from 100% whey protein isolate, nothing else”
ISOLATE Protein Powder shake videos
“15g of complete protein per serving. Just add water.”
Protein Pancake & Waffle Mix breakfast videos
“0–1g sugar — dessert flavor without the sugar load”
Select Protein Shake - RTD taste tests
“125mg caffeine — enough to get you energized”
Versa Energy Drink desk and morning videos
“try one serving before committing to a full tub”
Prolific-1 Pre-Workout sample videos
“USA: Free shipping on orders over $60.”
Calls to action for US viewers

Never said

Each one with the reason it stays out.

This fixed my sleep for good
A health outcome. The sheet only allows the brand's own wording.
Lowers your blood pressure
Turns the brand's careful wording into a medical result.
Better than any other protein
A comparison the facts do not support.
Burns fat fast
No claim like this exists for Alphamine Thermogenic Pre-Workout on the sheet.
Safe for everyone, no side effects
Not on the sheet, and impossible to back for every viewer.
My doctor told me to take it
An invented endorsement and a medical authority claim.

To confirm with the brand

Held until someone on the brand side signs off.

Antioxidant & cellular defense — oleuropein scavenges free radicals
OleaPure wording. Needs PEScience's okay before any creator repeats it.
Works in a single dose, and gets measurably better with 30–60 days of consistent nightly use
Haze Sleep Powder timing claim. Confirm wording and whether creators may quote it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: new creators proving they can post seven videos a week inside the claims sheet.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: creators whose formats already sit near the $1 target and who hold the cadence.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: the few whose videos keep clearing 100,000 views organically, week after week.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, however many videos pass 100,000 views.
The bonus is paid per video: one video past 100,000 views earns $50 flat.
Organic views only. Boosted or paid views never count toward the bonus.
No bonus on a video that broke the claims sheet or the supplement rules.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

The starting case costs $5.74 per 1,000 views against the $1 target. To close the gap, 4.2% of videos go viral, or the median video reaches 21,711 views.

Program facts

PEScience creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Sheet first, then two a week
Claims sheet signed off, then two creators a week up to ten over six weeks. First briefs: Select Protein Shake and the Prolific-1 sample.
Month 1
Read the five formats
Seven videos per creator per week, one variable per test. First read on which format sits closest to $1 per 1,000 views.
Month 2
Kill the losers
The two weakest formats are cut and their slots go to the winners. The hook library starts from the best openings.
Month 3
Reward what holds
Premium slots only for creators whose videos keep their reach. Sample-kit and Prolific-1 sample videos get a second look.
Day 90
Keep, change or stop
Review against the $1 target and the $5.74 starting cost. If the gap has not closed, we change the plan or stop.
Ceiling
A hard monthly limit
All ten creators at the top cap, bonuses excluded, is $15,000. Nothing goes above it without your yes.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Reporting

Every Monday: ten creator rows, videos live, views, cost per 1,000 views against the $1 target, and which formats we cut.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Sugar-line shake test	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Energy can desk reset	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Creatine in anything	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	One-serving sample try	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Caffeine-free pump day	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit to paid

From organic to paid

Pick the winner
Take the organic video with the lowest cost per 1,000 views, past the 100,000-view line if one exists.
Secure usage
Agree reuse terms with the creator before any boost. No paid use without them.
Cut the ad
Keep the hook, change one variable at a time: opening shot, caption or call to action.
Scale or stop
Hold the $1 target as the line. Winners get budget; losers are killed early.

From the video to the checkout

Send Select Protein Shake - RTD videos to its product page, never the home page.
Send beginners to the Select Protein Sample Kit: try 8 different flavors before a full tub.
Send Prolific-1 sample videos to the $1.99 sample.
Mention free shipping on orders over $60 for US viewers.
Match each video to the exact product on screen, so the click lands on what was shown.

Part 15 of 15

Category rules

Supplements: what a creator may say

PEScience sells sports nutrition and wellness products. These six rules apply to every post, from the first test video to a $50 bonus video.

Quote the sheet only
Product claims come from the claims sheet, word for word. If a line is not on it, the creator asks in the claims channel before posting.
No medical outcomes
No cure, treatment or prevention language, and no promise about a condition. The brand's own wording, attributed to the brand, is the limit.
No rival comparisons
Never name or compare another brand. A creator talks about the PEScience product on screen and what is on its label.
Show real use
Serving, flavor and label read on camera. No staged results, no before-and-after claims, no invented customer stories.
Disclose the partnership
Every paid post carries a clear disclosure. A post without one is held and earns no bonus.
Respect the age line
No minors on camera, and no caffeine talk aimed at young viewers. Versa Energy and Prolific-1 videos stay in an adult setting.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Flavors in the catalog

Free shipping line for the USA

Flavors in the Select Protein Sample Kit

Prolific-1 sample

One number to protect

One variable per test

Losers killed early

The work lives in one channel

Sugar-line shake test

Energy can desk reset

Creatine in anything

One-serving sample try

Caffeine-free pump day

Four sources in

Five filters, fewer each step

Gym-bag shake creator

Desk energy creator

Pre-workout reviewer

High-protein breakfast cook

Evening routine creator

Single-ingredient minimalist

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Sheet first, then two a week

Read the five formats

Kill the losers

Reward what holds

Keep, change or stop

A hard monthly limit

From organic to paid

From the video to the checkout

Supplements: what a creator may say

Quote the sheet only

No medical outcomes

No rival comparisons

Show real use

Disclose the partnership

Respect the age line

Want to see the first briefs?